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Point of Sale or POS is a marketing promotion usually held in-store to encourage purchases.

This technique is mostly used within the retail sector but can be seen in hospitality, charity and travel. The main aim of POS marketing is to increase the spending of an individual customer.

To create and deliver successful Point of Sale conversions you will need various factors including location, messaging and offering, design and awareness. The messaging and design should be noticeable but not intrusive to the buyer experience. Your target customer should be impulsive, a bargain hunter, and for most of the time not brand loyal.

What Point Of Sale Products Should I Use?

There are so many creative ways you can create sale displays.

These can include;


Always think about the flow of your customers through your store or unit, and create campaigns based on waiting time, eye line and touchpoints along the customer journey.

We’re Here For You

Whether you are a little overwhelmed or have a specific plan, we can help. We will listen to your brief and advise on the best products to use. We also offer a graphic design service, so don’t worry about design.

Remember, no job is too small or too big.

Call us today on 01384 441075 or email us at